- Welcome to Soho Square Athens,
- the newest addition to an established network with offices around the world
- including New York, London, Milan, Moscow, Sao Paolo and Shanghai.
- Soho Square is part of WPP, the largest communications services group in the world.
- Soho Square exists to help its clients compete successfully and increase their sales.
- Soho Square provides multi disciplinary solutions in every form of marketing communication.
- Too many agencies find it impossible to deliver truly integrated,
- coherent campaigns because their thinking is dominated by a single discipline.
- Hence their response to a brief is too often
- dictated by their capability rather than what the brand really needs.
- Put simply, most agencies have a constrained way of doing things,
- and more often than not, it results in work that is limited and generic.
- At Soho Square we reject the usual way of doing things.
- We believe that the approach of many conventional advertising agencies
- is generic and outdated and certainly not integrated.
- We work with a genuinely open mind,
- using whatever talent is necessary to take advantage of every opportunity.
- This gives us the freedom to apply a more liberated style of thinking
- which we call "Wise Radicalism"
- Our approach goes well beyond the usual realms of advertising and communications,
- but to us, taking a holistic view of your business
- is the best way to get the job done properly.
- Our first and most important duty is to understand and take a holistic view of a client's business
- to help them solve strategic business issues not just communications ones.
- However big or small the task,
- our work always complements strategic business requirements.
- Wise Radicalism dictates that we look at every situation
- on its own merits and do whatever is necessary to be most effective.
- We never ever start with a predetermined solution in mind.
- It combines innovative thinking with common sense and experience
- in order to make a tangible difference to the choices
- and purchase decisions consumers and opinion formers make every day.
- Soho Square is a genuinely multi-discipline integrated agency
- containing multi-skilled individuals with an open-minded,
- assume-nothing approach to solutions.
- Soho Square is full of people with multiple skill-sets acquired
- from different communications backgrounds including:
- advertising, design, digital, sales and marketing.
